Multichannel Live Selling Strategy Propels Whiskey Skies to $10M in Sales

2023-05-31 21:17

LOS ANGELES--(BUSINESS WIRE)--May 31, 2023--

CommentSold, a leading live video commerce platform, today announced a new customer milestone: Whiskey Skies, a women's fashion retailer, has reached over $10 million in lifetime live selling GMV on the CommentSold platform, utilizing multi-casting live selling capabilities to drive sales across social channels, owned website and app. The achievement comes as the enthusiasm for live selling in the fashion industry is growing, with apparel and fashion dominating as the most-watched category in live commerce programming.

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Founded by Joanne Vitale in 2016, Whiskey Skies was built on a vision to make trendy clothing, home decor, and accessories accessible and affordable for women of all shapes and sizes. Starting small, Whiskey Skies aimed to provide quality pieces while staying true to its core mission. By focusing on sustainable growth strategies, Vitale credits her company’s success to emphasizing slow and steady progress, rather than chasing fleeting trends.

With CommentSold's state-of-the-art warehouse management tools and advanced shipping and fulfillment capabilities, Whiskey Skies has seen unprecedented growth; the business has scaled from an operation in Vitale’s home to a 7,000 sq.ft. warehouse. “We couldn't be happier with our partnership with CommentSold. They've helped us take our business to the next level, with the ability to efficiently manage our warehouse operations and fulfill orders quickly and accurately,” said Vitale.

The CommentSold app has also had a tremendous impact on Whiskey Skies’ success. The combination of a user-friendly app with a private sales channel, along with seamless integration with social media channels, has helped to cultivate the brand’s highly-engaged community of women. Live selling with social integration has proven an efficient customer acquisition channel, as 45% of its first time customers have come from a single social media platform.

"At CommentSold, we're constantly looking for ways to help retailers stay ahead in the fast-paced world of e-commerce. Our direct integration with social media channels is a game-changer for brands looking to reach a wider audience and capitalize on the latest trends. We're excited to see our customers, like Whiskey Skies, experience rapid growth and success through social media platforms," said Gautam Goswami, CEO at CommentSold.

About Whiskey Skies
Whiskey Skies, founded in 2016 by Joanne Vitale, is located in Nevada. Joanne started the brand while working part-time after suffering a foot injury and realizing that her previous business did not align with her values. In 2020, she took a leap of faith before the pandemic hit and the brand has since acquired a loyal following of over 45,000 women. The primary focus at Whiskey Skies is empowering women through fashion, helping them feel confident and comfortable in their own skin. The brand's mission is to inspire and uplift women, encouraging them to embrace their individuality and radiate confidence wherever they go.

For more information, please visit https://whiskeyskies.com/

About CommentSold
CommentSold is the North American leader in live selling technology ( ranked by G2 ), enabling over 7,000 small to mid-sized retailers with live-selling tools, generating 147M+ items sold with $3.6B+ in lifetime GMV. CommentSold’s technology continues to provide small businesses and mid-sized brands and retailers with best-in-class solutions for delivering engaging live video commerce experiences. Recent innovations from the company include their lightweight video commerce plugin technology, Videeo, which gives any retailer or brand the ability to embed and go live with engaging, branded live video commerce experiences within days by easily integrating into their existing e-commerce stack.

For more information, please visit CommentSold.com or Videeo.live.

View source version on businesswire.com:https://www.businesswire.com/news/home/20230531005244/en/

CONTACT: Media

Erin Christopher

SourceCode Communications for CommentSold

commentsold@sourcecodecomms.com

KEYWORD: CALIFORNIA UNITED STATES NORTH AMERICA

INDUSTRY KEYWORD: ONLINE ENTERTAINMENT ONLINE RETAIL INTERNET SOCIAL MEDIA BLOGGING ELECTRONIC COMMERCE TECHNOLOGY FASHION RETAIL AUDIO/VIDEO COMMUNICATIONS

SOURCE: CommentSold

PUB: 05/31/2023 09:00 AM/DISC: 05/31/2023 09:00 AM

http://www.businesswire.com/news/home/20230531005244/en