On The Border Introduces Elevated Rewards Program

2023-05-24 22:48

DALLAS--(BUSINESS WIRE)--May 24, 2023--

On The Border Mexican Grill & Cantina, the world’s largest Mexican casual dining brand, is releasing enhancements to its popular Border Rewards loyalty program, making it easier to gain bold rewards. The revamped program introduces cheesy bonuses for On The Border’s number-one selling menu item, Signature Queso, and two new loyalty tiers for On The Border’s most dedicated members. The earning structure and all other benefits remain the same, making the program seamless for the members to continue enjoying the great benefits.

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On The Border Mexican Grill & Cantina is releasing enhancements to its popular Border Rewards loyalty program, making it easier to gain bold rewards. With two new loyalty tiers, current and new Border Rewards members can redeem for the bolder flavors they crave more frequently. Silver members can enjoy $2 off queso every day. Gold members can enjoy 50% off queso every day. Everyone can join Border Rewards today by downloading the On The Border app and registering to join or by signing up online at ontheborder.com/border-rewards. (Photo: Business Wire)

“Our Queso Club was a huge hit that helped jumpstart On The Border’s loyalty program. That promotion ended, but our guests remain crazy about our queso,” says Suzie Tsai, vice president of marketing at On The Border. “We pride ourselves on making people feel special and heard by giving them what we promised: more queso and bolder rewards!”

With two new loyalty tiers, current and new Border Rewards members can redeem for the bolder flavors they crave more frequently. Silver members can enjoy $2 off queso every day. Gold members can enjoy 50% off queso every day.

Loyalty Tiers

Silver Tier: New members who sign up and existing members who have spent less than $250 in qualifying purchases in the 2023 calendar year.
Gold Tier: Members who have spent more than $250 in qualifying purchases in the 2023 calendar year. Gold members also get the added perk of monthly double points day; plus, membership continues for the calendar year and the year after. Gold Tier members have these benefits for both the current and upcoming calendar years.

Everyone can join Border Rewards today by downloading the On The Border app and registering to join or by signing up online at ontheborder.com/border-rewards.

About On The Border

Founded in 1982, On The Border Mexican Grill & Cantina is the world's largest Mexican casual dining brand. Known for its award-winning margaritas, house-made salsa, and sizzling mesquite-grilled fajitas, On The Border is a fan-favorite destination for authentic, contemporary Mexican food and vibrant good times. With more than 120 restaurants in the U.S. and Asia, there’s always a fiesta waiting at On The Border. For more information, visit ontheborder.com and follow on Facebook, Instagram and Twitter.

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Renee Cossman,renee@cossmanpr.com.

KEYWORD: UNITED STATES NORTH AMERICA TEXAS

INDUSTRY KEYWORD: RETAIL RESTAURANT/BAR OTHER RETAIL APPS/APPLICATIONS TECHNOLOGY ELECTRONIC COMMERCE FOOD/BEVERAGE

SOURCE: On The Border Mexican Grill & Cantina

PUB: 05/24/2023 10:36 AM/DISC: 05/24/2023 10:34 AM

http://www.businesswire.com/news/home/20230524005532/en