PAX Expands Cannabis Portfolio with Launch of Brand’s First Edible Product

2023-06-13 21:23

SAN FRANCISCO--(BUSINESS WIRE)--Jun 13, 2023--

PAX, a leading global cannabis brand, today announced the expansion of its cannabis portfolio to include the brand’s first edible THC product. An established leader in the vaporization category for more than a decade, PAX’s entry into cannabis-infused gummies provides consumers with an extended set of offerings that deliver on the high level of quality and consistent experience for which the brand is known. PAX Live Rosin Gummies are crafted from real fruit without solvents, artificial flavors or colors, and are vegan and gluten free.

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PAX Live Rosin Gummies bring together real fruit and solventless live rosin for an all natural, full-spectrum experience. (Photo: Business Wire)

PAX Live Rosin Gummies deliver consumers with a naturally balanced, full flower experience, made with full spectrum live rosin — the purest cannabis extract, rich in cannabinoids, terpenes and other whole plant compounds. Developed with a team of chefs, food scientists and culinary innovators with a passion for delicious, natural and sustainable products, our hand-molded gummies were kitchen-tested in small batches to perfect flavor and texture profiles.

Leveraging all natural ingredients including real fruit, PAX Live Rosin gummies are available in three unique flavors to celebrate the refreshing tastes of the season, including Heirloom Peach, with a guava note for added complexity and balance, Wild Strawberry, with a hint of lemon for a nostalgic nod to strawberry lemonade, and Summer Mango, with notes of lime for an unexpected depth of tropical flavor.

“We’re really excited to build on the success of our award-winning PAX Live Rosin pods for Era, which has been met with an incredible consumer response, with the launch of our new line of Live Rosin Gummies,” said Brian Witlin, Vice President of Product Development at PAX. “We’re focused on bringing products to market that directly meet the needs and evolving preferences of consumers, which in this case, means carefully selected real fruit ingredients and solventless, full spectrum rosin that not only deliver high quality and purity, but are a truly delicious experience.”

PAX Live Rosin Gummies will launch in Massachusetts in June, with each individual serving package featuring 5mg THC and each package containing 20 servings for a total of 100mg THC. PAX Live Rosin Gummies start at $28 MSRP, and consumers can find a retailer on pax.com. PAX Live Rosin Gummies will roll out to California, Colorado and New York later this year.

PAX is a leading global cannabis brand on a mission to enhance people’s lives, delivering well-being through pure products, unique experiences, and an unparalleled passion for the plant. For more than a decade, PAX has provided products that are simple, enjoyable, and trusted by millions. PAX has been recognized for its brand, culture and products by The New York Times’ Wirecutter, TIME, Fast Company, GQ, Gear Patrol, mg Magazine, High Times, and many more. PAX is committed to making a positive impact through PEACE BY PAX, its purpose-driven platform supporting social reform, safe access and sustainability. pax.com

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press@pax.com

KEYWORD: UNITED STATES NORTH AMERICA CALIFORNIA

INDUSTRY KEYWORD: CANNABIS FOOD/BEVERAGE NATURAL RESOURCES RETAIL SPECIALTY

SOURCE: PAX Labs, Inc.

PUB: 06/13/2023 09:07 AM/DISC: 06/13/2023 09:06 AM

http://www.businesswire.com/news/home/20230613005012/en