LOS ANGELES, CALIFORNIA: Dua Lipa has reportedly signed her biggest brand contract yet and will take on the role of Porsche's new face. The 27-year-old 'New Rules' singer will start a new endeavor after already having a number of big singles, a Versace fashion line, and a popular podcast.

The Sun reports that Lipa, who was formerly the face of luxury automaker Jaguar, has been given a "seven-figure sum" to seal the deal. A source explained to the media outlet, "Dua is one of the hottest faces in music right now and is a global star. She has a huge brand pulling power and Porsche offered her a seven-figure package she could not turn down." They added, "Dua first started working with Jaguar in 2018 and it's made her a huge amount of money. But when Porsche came knocking, it was a really exciting offer and she is looking forward to getting involved. She is an absolute tour de force right now and there is no stopping her."

The news surfaced after Sir Elton John's assertion that the 'Levitating' singer was prevented from performing at Glastonbury owing to a "long-standing commitment in New York." According to people close to the Rocket Man, 76, the pop artist, with whom he co-wrote the song 'Cold Heart', wouldn't have been able to participate in a prospective live performance on Sunday night because she was traveling abroad. Dua posted pictures from a family meal on her Instagram story rather than joining Elton on stage as he gave his final performance in the UK. The BRIT Award-winning singer, known for singles including 'New Rules', 'Don't Start Now', and 'One Kiss', has since come under fire from fans for passing up Elton John's Glastonbury performance on the renowned Pyramid Stage in favor of a "home-cooked meal," as cited by Daily Mail.

What is Dua Lipa's net worth?

Dua Lipa's career has been steadily on the rise since the release of her debut single in 2015. The British and Albanian singer already has a long number of successful songs and a vast shelf of prestigious accolades, including three Grammy Awards, six Brit Awards, two Billboard Music Awards, and even two Guinness World Records.

Back in 2017, the initial estimate from Celebrity Net Worth put her net worth at $3 million. By 2019, her net worth had more than doubled to $6 million, then increasing to $16 million in 2020 and $25 million in 2021 until reaching her current estimated net worth of $35 million in late 2022.