Whether you’re a fan of the brand or not, LoveShackFancy has managed to own the market as far as whimsical, boho-inspired romantic frocks are concerned. (ICYMI, they were cottagecore before cottagecore was a thing.) And if you’ve ever wanted to bottle that unique brand of beauty and carefree feminine energy, well, now you can. That’s right: Hot off of a fire collab with Gap, LoveShackFancy is entering the beauty game — and up first is a fragrance line.

(Reuters) -American Eagle Outfitters raised its annual revenue forecast on Wednesday, betting on steady demand for its wide-legged pants, tops

When lingerie brand Adore Me launched in 2011, the intimates space looked vastly different. Retailers like Victoria’s Secret had the marketplace cornered with expensive bras, limited sizes, and frequently dejecting shopping experiences. Not to mention, their catalogs were full of models who in no way represented the “average” body. Adore Me founder Morgan Hermand-Waiche saw a need for a more inclusive brand and decided to take intimate apparel online. The goal: Allow shoppers to buy underwear without ever setting foot in a store.

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