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Victoria’s Secret has launched a new campaign, which brings back models from the lingerie brand’s once-iconic “Angels” list alongside some newer faces. Launching its new The Icon by Victoria’s Secret collection on Thursday (10 August), the brand has also been teasing its film-style fashion show, the Victoria’s Secret World Tour, which will stream on Prime Video on 26 September. The campaign is part of the company’s major rebrand, after it was criticised for promoting unrealistic body image with its non-inclusive culture and accused of failing to protect its models against sexual misconduct. In response to the criticism, Victoria’s Secret got rid of its “Angels” team in 2021 and replaced it with the “VS Collective”, a group of seven successful women. The “Angels” were a ever-growing group of some of the most famous and in-demand models of the time, and included the likes of Tyra Banks, Rosie Huntington-Whitley, Chanel Iman, Heidi Klum, Lily Aldridge and more. As the brand strives to improve ethnic and body diversity among its models, it chose seven successful women to be part of the collective, not all of them fashion models. It includes models Adut Akech and Paloma Elsesser – who both feature in the new campaign – as well as journalist Amanda de Cadenet, athlete Eileen Gu, professional footballer Megan Rapinoe, actor Priyanka Chopra Jones, and model Valentina Sampaio. Victoria’s Secret released a black-and-white promotional video for its latest campaign on social media, revealing all the famous faces who are participating. Here are all the models in Victoria’s Secret new Icons campaign: Naomi Campbell While Naomi Campbell was a frequent face on Victoria’s Secret’s legendary fashion shows, she was never an Angel. As reported by People in 2020, the supermodel told The Sun that the brand “could not afford” her. Gisele Bundchen Gisele Bundchen became an Angel in 1999. She walked her last Victoria’s Secret Runway Show in 2005. Candice Swanepoel The South African model became an Angel in 2010. She has also previously been on the cover of the brand’s Swim Catalogue and donned the US$10m “Fantasy Bra” on the runway in 2013. Adriana Lima Adriana Lima was an Angel for nearly two decades before she hung up her wings in 2018. The year before she ended her time as an Angel, the Brazilian model was named “the most valuable Victoria’s Secret Angel”. Adut Akech Victoria’s Secret announced that Adut Akech had joined its family in June 2022. At the time, the South Sudanese and Australian model said on Instagram: “To be working alongside this brand that is continuing to transform to being a brand that advocates for all women, telling our stories and making the real positive changes that it should’ve done a while ago.” Emily Ratajkowski Emily Ratajkowski has previously modelled on Victoria’s Secret runways. Throughout her career, she has appeared on numerous magazine covers, including Vogue Australia and Sports Illustrated’s swimsuit issues, and has strutted down the runway for Marc Jacobs, Miu Miu, Dolce & Gabbana, Versace, and other designers. Hailey Bieber Influencer Hailey Bieber joined the VS Collective in 2021, although she has never walked a Victoria’s Secret show before. She wrote at the time: “I’m humbled to be in the company of these amazing women, many of whom have inspired me in countless ways with their own stories. I look forward to helping to create positive change as part of the VS collective.” Sui He Chinese model Sui He was the first East Asian model to open a Ralph Lauren show and only the second model of Chinese descent to walk Victoria’s Secret Fashion Show. Paloma Elsesser One of the “founding members” of the VS Collective, Paloma Elsesser describes herself as a “mixed Black fem in a size 14 body”. Speaking to the New York Times after she joined the group, Elsesser said it gave her a platform to “make radical change” and is lobbying for the brand to increase its sizing to XXXXXL. Read More Fake meat is dying, but that shouldn’t mean the end of veganism Lil Tay: Mystery surrounds ‘death’ of 14-year-old Canadian influencer Woman behind ‘not real’ plane tirade identified as marketing executive with $2m home Government urged to remove VAT from period pants How to get the ‘quiet luxury’ look on the high street Rihanna breastfeeds baby RZA as she launches Savage X Fenty maternity wear

Bayern Munich might be on the verge of buying England captain Harry Kane in a sensational €100m deal – but it has just made two very different signings. The German football club has just announced that Prime, the energy drink created by YouTube personality KSI and Logan Paul, is its “hydration sponsor”. The multi-year deal will see Prime Hydration sold at the Allianz Arena on match days, and the brand plans to expand retail operations in the German market later in the year and launch FC Bayern X Prime limited edition bottles. Sign up to our free Indy100 weekly newsletter “FC Bayern is delighted to partner with Prime and bring the company to the German market.” said executive board member Andreas Jung. “This partnership with a young, dynamic brand confirms our global growth and aims to reach a new audience for FC Bayern.” “It has been truly special to watch Prime grow so exponentially over the last year, but growth doesn’t happen without partners like FC Bayern Munich,” said Prime co-founders, Logan Paul and KSI, in a statement. “We are so excited to work with such an established and successful group of individuals and we look forward to hydrating all parts of this star club.” Prime has drawn criticism in recent months after doctors said it contained too much caffeine for children under the age of 16 – one of its major markets – to drink in large quantities. The Prime website and Prime Energy label both warn that the drink is not recommended for children under age 18, people sensitive to caffeine, pregnant women or women who are nursing. US Senate Majority Leader Chuck Schumer even called on regulators to investigate the company. The drink brand has become so popular, particularly with children and teenagers, that they are often being sold for 10 times their retail price on eBay. There is now even a tracker app that allows customers to verify stock before visiting stores. On Twitter last year, KSI – real name Olajide Olayinka Williams Olatunji – added that the beverage was being sold on the “black market”. The YouTuber shared screenshots of bottles being sold for £15 on eBay and said: “This annoys me so much. We’re trying so hard to increase the supply as much as possible to try and combat the black-market selling. “Me and Logan ain’t made any money from Prime. It’s all going back into the business to increase the supply. We’re trying people.” Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.