Twitter’s ad revenue in the US has plunged by more than half since Elon Musk took the company over, according to reports. Internal documents show that Twitter made $88 million worth of ad sales between April and May this year, The New York Times reported, marking a 59 per cent drop from the same period last year. Shortly after Mr Musk’s takeover in October 2022, several key sales executives at Twitter where fired, while controversial figures like Donald Trump and Andrew Tate were allowed to return to the platform. Following the sackings and change in policy, several high profile brands confirmed that they would no longer be advertising through Twitter due to concerns with the platform and its leadership. Twitter’s valuation also plunged in the months following the $44 billion takeover deal, with Mr Musk saying in March that the company was worth $20 billion. Investment firm Fidelity has since estimated Twitter to be worth $15 billion. In April, Mr Musk said the firm was “roughly breaking even”, claiming that “almost all advertisers have come back or said they are going to come back”. Last month, Mr Musk announced that he would be stepping down as CEO of Twitter in order to focus on overseeing product, software and sysops as the company’s chief technology officer. His replacement, Linda Yaccarino, appears to have been selected based on her success and connections within the advertising world, having served as an executive for NBCUniversal. Ms Yaccarino and Mr Musk appeared together at a public event earlier this year, giving an indication that her focus will primarily be aimed at developing and improving relationships with advertisers, whose purchases make up the majority of Twitter’s revenue. One potential route to achieving this is by reinstating Twitter’s Influence Council of marketers and advertising executives, which allowed industry figures to give direct feedback on how they wanted the platform to look before it was disbanded. Read More What is superintelligence? How AI could wipe out humanity – and why the boss of ChatGPT is doomsday prepping

Ordering supermarket groceries via delivery apps such as Deliveroo, Just Eat or Uber Eats could cost twice the price of buying directly from the same store, according to Which? Meanwhile, Amazon is charging up to 45 per cent more for Morrisons products than if they were bought from the supermarket’s own website, the consumer group found. Which? acknowledged that ordering groceries from Deliveroo, Just Eat or Uber Eats is “undeniably convenient” and could be received in as little as 30 minutes, but warned it found “shocking” price differences across a range of products in its snapshot investigation. It compared the price of a basket of 15 popular grocery items at five major supermarkets against the cost of ordering the same basket from the same supermarket to the same postcode via a delivery app, not including delivery fees. Almost all of the items were either more expensive on the delivery apps or the same price. Ordering groceries from Deliveroo, Just Eat or Uber Eats is undeniably appealing but the cost of this convenience could be double what you'd pay if you cut out the middleman Ele Clark, Which? Which? also found that customers would pay on average 8 per cent more for Morrisons groceries via Amazon than by ordering directly from the supermarket. In one case, a 250g pack of Country Life unsalted butter cost 45 per cent more on Amazon. The rapid delivery apps also charged a premium of as much as 106 per cent in one instance. The Which? basket, which included branded goods such as Doritos crisps alongside own-label milk and ready meals, would have cost £36.63 from Iceland, but getting the same items delivered from the same Iceland store by Just Eat would have cost £50.50, not including delivery fees – a 38 per cent premium. In some individual price differences, own-brand Fairtrade bananas cost 85p at Sainsbury’s and £1.75 on the three apps, Warburtons Toastie Thick Sliced White Bread cost £1 on Iceland’s website but £2 on Just Eat and Uber Eats, while Hovis Best of Both Medium Bread cost £1.19 on the Morrisons website but £2.05 from Uber Eats. Other examples included Asda own-brand Pinot Grigio costing £7 on the supermarket’s website and £9.10 on all three apps. Which? retail spokeswoman Ele Clark said: “Ordering groceries from Deliveroo, Just Eat or Uber Eats is undeniably appealing but the cost of this convenience could be double what you’d pay if you cut out the middleman. “As well as the extra cost on your groceries, you’ll probably have a delivery fee too, so it’s worth weighing this up before ordering anything to your door.” Customers who choose to order groceries via apps like ours do so because of the convenience, speed and choice on offer from rapid delivery Uber Eats A Deliveroo spokeswoman said: “The prices for grocery items available on the Deliveroo platform are set by our grocery partners. “Deliveroo always seeks to deliver great choice, availability and value for money to our customers, and we have agreed price-matching with our grocery partners including Morrisons, Co-op, Asda and more across hundreds of items.” An Uber Eats spokeswoman said: “Everyone who partners with Uber Eats sets their own prices and we always encourage them to match the prices offered in-store. “Customers who choose to order groceries via apps like ours do so because of the convenience, speed and choice on offer from rapid delivery.” A Just Eat spokeswoman said: “At Just Eat, we want all of our customers to have a positive experience when ordering from our platform. We work with more than 75,000 partners across the UK, giving our millions of customers access to choice and convenience through a variety of local takeaway options, restaurant brands and grocery stores. “As independent businesses, any restaurant or grocer using Just Eat are in control of their menus and set the prices they charge. We continue to work closely with our partners to bring value to our customers.” Amazon said that all prices of products sold through the ‘Morrisons on Amazon’ service were set by Morrisons, and added that being able to shop for Morrisons groceries on Amazon offered customers fast delivery options and value.

Ordering supermarket groceries via a delivery app such as Deliveroo, Just Eat or Uber Eats could cost twice the price of buying directly from the same store, according to Which? Meanwhile, Amazon is charging up to 45% more for Morrisons products than if they were bought from the supermarket’s own website, the consumer group found. Which? acknowledged that ordering groceries from Deliveroo, Just Eat or Uber Eats is “undeniably convenient” and could be received in as little as 30 minutes, but warned it found “shocking” price differences across a range of products in its snapshot investigation. It compared the price of a basket of 15 popular grocery items at five major supermarkets against the cost of ordering the same basket from the same supermarket to the same postcode via a delivery app, not including delivery fees. Almost all of the items were either more expensive on the delivery apps or the same price. Ordering groceries from Deliveroo, Just Eat or Uber Eats is undeniably appealing but the cost of this convenience could be double what you'd pay if you cut out the middleman Ele Clark, Which? Which? also found that customers would pay on average 8% more for Morrisons groceries via Amazon than by ordering directly from the supermarket. In one case, a 250g pack of Country Life unsalted butter cost 45% more on Amazon. The rapid delivery apps also charged a premium of as much as 106% in one instance. The Which? basket, which included branded goods such as Doritos crisps alongside own-label milk and ready meals, would have cost £36.63 from Iceland, but getting the same items delivered from the same Iceland store by Just Eat would have cost £50.50, not including delivery fees – a 38% premium. In some individual price differences, own-brand Fairtrade bananas cost 85p at Sainsbury’s and £1.75 on the three apps, Warburtons Toastie Thick Sliced White Bread cost £1 on Iceland’s website but £2 on Just Eat and Uber Eats, while Hovis Best of Both Medium Bread cost £1.19 on the Morrisons website but £2.05 from Uber Eats. Other examples included Asda own-brand Pinot Grigio costing £7 on the supermarket’s website and £9.10 on all three apps. Which? retail spokeswoman Ele Clark said: “Ordering groceries from Deliveroo, Just Eat or Uber Eats is undeniably appealing but the cost of this convenience could be double what you’d pay if you cut out the middleman. “As well as the extra cost on your groceries, you’ll probably have a delivery fee too, so it’s worth weighing this up before ordering anything to your door.” Customers who choose to order groceries via apps like ours do so because of the convenience, speed and choice on offer from rapid delivery Uber Eats A Deliveroo spokeswoman said: “The prices for grocery items available on the Deliveroo platform are set by our grocery partners. “Deliveroo always seeks to deliver great choice, availability and value for money to our customers, and we have agreed price-matching with our grocery partners including Morrisons, Co-op, Asda and more across hundreds of items.” An Uber Eats spokeswoman said: “Everyone who partners with Uber Eats sets their own prices and we always encourage them to match the prices offered in-store. “Customers who choose to order groceries via apps like ours do so because of the convenience, speed and choice on offer from rapid delivery.” A Just Eat spokeswoman said: “At Just Eat, we want all of our customers to have a positive experience when ordering from our platform. We work with more than 75,000 partners across the UK, giving our millions of customers access to choice and convenience through a variety of local takeaway options, restaurant brands and grocery stores. “As independent businesses, any restaurant or grocer using Just Eat are in control of their menus and set the prices they charge. We continue to work closely with our partners to bring value to our customers.” Amazon said that all prices of products sold through the ‘Morrisons on Amazon’ service were set by Morrisons, and added that being able to shop for Morrisons groceries on Amazon offered customers fast delivery options and value. Read More Charity boss speaks out over ‘traumatic’ encounter with royal aide Ukraine war’s heaviest fight rages in east - follow live Therapist develops secret app to help abuse victims Artificial intelligence warning over human extinction labelled ‘publicity stunt’ ‘I feel lost’ – AI pioneer speaks out as experts warn it could wipe out humanity

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The feeling of hunger could be a simple way to stop the ageing process, according to a new study. Researchers at the University of Michigan tricked fruit flies into feeling hungry which resulted in the insects living longer – even when they eat their calorie intake. The study - published in Science - suggests that the perception of insatiable hunger alone can generate the anti-aging effects of intermittent fasting. (And since it’s the perception rather than actual hunger, it means the bugs don’t actually have to starve). Sign up to our free Indy100 weekly newsletter "We've sort of divorced [the life extending effects of diet restriction] from all of the nutritional manipulations of the diet that researchers had worked on for many years to say they're not required," physiologist Scott Pletcher said, as per Michigan Medicine. "The perception of not enough food is sufficient." You may have heard the term intermittent fasting before, as it is a popular diet fad that consists of going for extended periods of time without eating, followed by a period of eating normally, according to Bupa. Despite its popularity, evidence supporting its benefits is limited in terms of research on humans. Perhaps you’re thinking… why fruit flies? Well, the insects actually share 75 percent of the same disease-related genes as us, while also sharing similar qualities to mammals in terms of their metabolisms and brains, according to Science Alert. In the research, branched-chain amino acids (BCAA) essential nutrients that appear to trigger feelings of fullness in flies when consumed, were used. The fruit flies maintained their hunger through getting fed snacks low in BCAA and their hunger was noticed through how much the insects ate from a buffet of food hours after eating the snack. More food was consumed by flies who earlier ate a low-BCAA snack, and they choose protein over carbs, focusing on what their hungry bodies needed. From learning this, the team directly activated the neurons in fruit flies that trigger hunger responses, they found these hunger-stimulated flies also lived longer. "Demonstration of the sufficiency of hunger to extend life span reveals that motivational states alone can be deterministic drivers of ageing," Pletcher and colleagues wrote in the findings. Along with fruit flies, rodents have also been part of the study and both seems to suggest calorie restriction can extend life and is good for our health too. Though of course, more extensive research is required to see whether or not this is also the case with humans. Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

A revelation about pineapples only made noticeable thanks to a TikTok account and a microscope, has people reevaluating whether they are allergic to the fruit or not. You may have noticed that whenever you've eaten a chunk of the delicious citrus fruit, you are sometimes greeted with an odd tingling sensation in your mouth. Well, if you've ever been curious about what that actually is then the TikTok account SF Microscopy is here to help. The account analyses all sorts of things under a microscope and exposes all the fascinating and dare we say worrying things that lie within everyday objects that the naked eye cannot see. One of the biggest videos on the account, with 35 million views, is about a pineapple. Sign up to our free Indy100 weekly newsletter In the caption, the person behind the account writes: "One of my favorite fruits is pineapple, but every time I eat them, my mouth tingles. I read that the fruit contains raphides! Kiwis, grapes, taro, and yams also have large amounts of these crystals. These needles serve as a defensive function against insect herbivores to deter them from eating the plant’s fruits and protect the seeds. The needles work with other chemical substances, like bromelain in the pineapple, to amplify the effects." If that sounds a bit farfetched then take a look at the video for yourself and you might find that its even more alarming than you might have imagined. @sf_microscopy One of my favorite fruits is pineapple, but every time I eat them, my mouth tingles. I read that the fruit contains raphides! Kiwis, grapes, taro, and yams also have large amounts of these crystals. These needles serve as a defensive function against insect herbivors to deter them from eating the plant’s fruits and protect the seeds. The needles work with other chemcial substances, like bromelain in the pineapple, to amplify the effects. #microscope #microbiology #underthemicroscope #microscopy #microcosmos #nature #pineapple #crystals #fyp #fypage #fypシ The fact that these needles are real has people second-guessing the feeling they experience when they eat pineapples. One person wrote: "My mouth be sore as hell after going crazy on them pineapples & kiwis." Another added: "So ummmm…I’m not allergic to pineapple????" A third said: "Makes sense that when i accidentally inhaled pineapple juice i just about died." While a fourth person said: "It’s gonna stop me i dont feel like being stabbed." Will you stop eating pineapples now that you know this? I think this writer might be willing to live in blissful, delicious ignorance. Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

Facebook owner Meta is to make approximately 490 full-time employees redundant across its Irish operations. The roles are being cut from a number of teams including finance, sales, marketing, analytics, operations and engineering. Employees at Meta Ireland were notified on Wednesday they were potentially impacted by a global restructuring which was announced by CEO Mark Zuckerberg earlier this year. In March, Meta revealed it plans to cut about 10,000 jobs globally, just four months after it axed 11,000 workers. The company said it will comply with Irish legal requirements in relation to redundancy timelines and processes. Meta, which is also the parent company of Instagram and WhatsApp, said the decision does not impact its “commitment to Ireland”, adding it will continue to be the international headquarters and base for several important company functions. The final number of redundancies will be determined by a collective consultation processes.

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