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The restaurant industry is ever-evolving and continuously bringing in new changes to menus to suit its demographic. Certain tricks in their menus allow restaurants to subtly nudge customers into enjoying a fuller dining experience, consequently increasing their spending. Sign up for our free Indy100 weekly newsletter To help diners avoid falling for these tricks, an expert at Menu Price lifted the lid on the sneaky tricks that encourage people to spend and consume more: Value menus Restaurants introduce value menus with meals of different price points. The restaurant hopes that it will motivate customers to opt for the priciest range of the value menu, which has more options, or to bypass the value menu entirely due to its limited options. This strategy ultimately translates into increased profitability. "If a restaurant's value menu features items like burgers, pizza, and spaghetti, but your preference leans towards a steak, you'll find yourself ordering the steak at its regular cost, bypassing the value menu. This scenario directly contributes to a higher profit for the restaurant," says a Menu Price expert. Emphasis on certain menu items Restaurants strategically highlight specific dishes, often those with higher profit margins, drawing customer attention to these preferred items through menu placement and design cues. The use of colour Warm hues like red and yellow can trigger hunger, while cooler shades like blue make meals seem more refreshing. Strategically deploying these colours in their menus helps restaurants subtly sway customer choices. Photographs used sparingly To maintain a sophisticated aesthetic, restaurants use photographs sparingly, only emphasising selected dishes, making them more appealing to the eye and tastebuds alike. Descriptive language Vivid descriptions of dishes can create a compelling image in customers' minds, making the menu items more appealing and increasing the likelihood of ordering. Avoiding currency symbols Menus without currency symbols can encourage higher spending, as prices appear less intimidating. "Keep a close eye on prices, even when restaurants fail to integrate dollar signs. This can help you avoid paying more than you want for a meal," the expert said. Anchor items Restaurants place some of their most expensive items next to even more costly options. The Menu Price expert added: "When customers see a pricey dish positioned next to an even more expensive option, they are more likely to perceive the less costly of the two as a 'better deal." Use of boxes Boxes and borders draw attention to specific items, creating a visual 'stage' that makes these dishes stand out. "This technique is often applied to high-profit items, specials, or unique offerings," they said. Keeping portion sizes secret Restaurants offer full or half salads or sandwiches without revealing the portion sizes. Despite any clear explanation, consumers assume that half sizes are overpriced and the full size is more cost-effective. "Customers perceive they are getting a better deal without even knowing the real serving size of the food options." Difficult-to-read font Using complex fonts in menus can slow customers' reading, promoting more profound engagement with dish descriptions. This added interaction can enhance dishes' perceived worth and exclusivity, thereby subtly inspiring a readiness to spend more. Remain vigilant during your next dining experience and see how many of these subtle tricks you can spot and how much money you can save on your meal. Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

Gogglebox star Ellie Warner has announced that she has given birth to a son she shares with her boyfriend Nat Eddleston, while co-star Pete Sandiford and his wife Paige Yeoman have welcomed a newborn girl. Both new parents confirmed the arrivals while appearing on Friday’s (2 June) episode of the Channel 4 show, giving viewers a glimpse at the children. Warner, 32, introduced her newborn as she handed the baby to her sister Izzi. Later, she shared a picture of her son on Instagram, who she has named Ezra. The picture sees baby Ezra sleeping in a cot underneath a yellow blanket. She wrote: “Sweet baby Ezra, he has made our lives complete, we love you so much son.” Meanwhile, Sandiford also confirmed his wife Paige Yeoman has given birth to their second child, a baby girl, on Friday’s show. Appearing on the segment with his sister Sophie, Sandiford is seen holding his baby, before saying to Sophie: “Did I tell you her full name? We think we’re going to call her Evie Sylvie Sandiford.” Sandiford and his wife Paige welcomed their first son Jimmy in August 2021 and wed last year. Announcing his baby news, Sandiford told his son Jimmy in a sweet clip that he was about to become a big brother. He joked: “Jimbers, you’re going to have a little brother or sister coming. You’re going to have to milk it.” Hairdresser Warner confirmed she and boyfriend Nat were expecting their first child together back in December. She confirmed her pregnancy on a Gogglebox episode, appearing alongside her sister Izzi, to who she showed her ultrasound scan. Warner, who has been dating her boyfriend Nat Eddleston since 2018, reflected on the moment she showed her mother her pregnancy scan. “When I showed mum the picture she said, ‘Oh can I take a picture,’ and you didn’t even look at it for two minutes,” she said. Izzi responded: “I did! I told you where the things were, I’ll stare at it a bit longer just to make you happy.” Warner and her sister Izzi first appeared on Gogglebox in 2015 after Warner was reportedly approached by a friend who worked on casting for the show. Sandiford and his sister have been fan favourites since they joined the show in 2017. Read More Triathlete proudly shares ‘beautiful’ racing photo where she bled through swimsuit while on her period A Place In The Sun’s Jonnie Irwin admitted to hospital amid terminal diagnosis Prince William overheard telling Kate to ‘chop chop’ at Jordan royal wedding Sarah Beeny shares health update after all-clear from breast cancer Meet the unconventional couple behind Escape to the Chateau Vanessa Feltz shares horrifying Rolf Harris encounter during live interview

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Edward Enninful, the Ghanaian-British journalist known for championing diversity in the fashion industry, will step down from his role as British Vogue editor-in-chief. The fashion editor is set to take on a new role at Condé Nast as global creative and cultural advisor of Vogue. On Friday (2 June), the 51-year-old editor announced in an internal memo to staff that he will step into an “editorial advisor” role in 2024. In the memo, per Vogue Business, he addressed the heads of editorial content at Vogue France, Vogue Italia, Vogue Spain, and Vogue Germany, all of whom report to him. The move seemingly marks the end of his historic run as British Vogue’s first man, and first Black editor, to hold the title of editor-in-chief. “I am excited to share that from next year I will be stepping into the newly appointed position of editorial advisor of British Vogue and global creative and cultural advisor of Vogue, where I will continue to contribute to the creative and cultural success of the Vogue brand globally while having the freedom to take on broader creative projects,” the memo read. "For now everything remains the same, and I’m so excited about what the future holds for us. I would like to thank Roger [Lynch] and Anna [Wintour] for their continued support,” he said. Since his induction as editor-in-chief of British Vogue in August 2017, Enninful has made strides towards diversity and inclusion in fashion. Most recently, he helmed the magazine’s first braille editions for blind and partially sighted people, and included activist Sinead Burke as one of five stars with disabilities on the cover of British Vogue’s May 2023 issue. The new position comes amidst rumours of a rift between Enninful and Anna Wintour, the longstanding editor-in-chief of American Vogue. Despite speculation that Enninful will replace Wintour as the head of American Vogue when she eventually retires, Condé Nast insiders believe that there has been a “great tension” between the two fashion powerhouses. His stepping down comes just two days after Wintour announced the second annual Vogue World will make its way to London in September ahead of London Fashion Week. Sources say that her decision to hold the fashion extravaganza, which aims to celebrate British art and culture, in Enninful’s so-called dominion was “incredibly annoying for him” and that the US-based editor was treading on his toes. Perhaps the biggest loss is for Condé Nast, who seemingly chose the 73-year-old global editorial director of Vogue over Enninful – despite his impact in fashion and diversity. However, both Enninful and Condé Nast have previously denied rumours of a rift between the fashion giants, and he thanked his former boss in the memo announcing his departure. Enninful, who had once been considered a protégé of Wintour, began his career at Condé Nast when he was appointed fashion director at W magazine in 2011. He has also contributed to Italian Vogue since 1998 and American Vogue since 2006. He succeeded Alexandra Shulman as British Vogue editor-in-chief in 2017, a role she had previously held for nearly 25 years. In his internal memo, Enninful noted that Condé Nast will begin its search for “head of editorial content” at British Vogue, rather than the coveted title of editor-in-chief. He will continue to report to Wintour in his new role as global creative and cultural advisor of Vogue. Read More Vogue editor Anna Wintour announces Vogue World 2023 is coming to London British Vogue’s first braille edition released to ‘delight’ of editor Edward Enninful condemns lack of diverse models during Fashion Month Barbie stars Margot Robbie, Issa Rae and Simu Liu react to their own doll replicas Amanda Holden’s most extravagant fashion from the BGT live shows Brooke Shields says she ‘fought’ against her daughter becoming a model

Rodeo Drive’s storefront windows display the world’s most expensive labels: Gucci handbags, Prada slingback pumps, Chanel perfumes. It

As with regular toasts, it’s not clear exactly when, where, or why this custom began. But these days, most drinkers will cite one of two common reasons behind it.

In August 2017, ex-soldier Christian Lewis set off to walk the entire UK coastline. Over the course of the epic hike, he met and fell in love with former teacher Kate Barron, who has joined him, and dog Jet. The couple have since had a son, Magnus.

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Amanda Holden has kicked off the first round of Britain’s Got Talent live shows in eye-catching style. The TV judge and radio host is known for her colourful and daring fashion choices – and she’s been pulling out all the stops for the semi-finals of the popular talent show. Holden, 52, wowed in a bright yellow latex ensemble for the first live show. The outfit – by Atsuko Kudo Couture Latex Design – was made up of a corset top and matching skirt with a long train. The Plain Paris Cup Bustier Corset retails at £654.17, and the skirt costs £329.17. For the second night’s look, Holden tapped into the ever-popular trend for ‘nearly naked’ dresses. The strapless, semi-sheer dress had delicate floral embroidery and a dramatic leg slit. It was by Vietnamese designer Tran Hung, a brand with a romantic take on eveningwear. Hung’s designs have previously been worn by Bridgerton actor Nicola Coughlan, Little Mix singer Leigh-Anne Pinnock and Love Island’s Tasha Ghouri. Holden tends to prefer long gowns for her TV appearances, but she’ll occasionally experiment with a mini. This silver leopard print dress with a halterneck was by celebrity-favourite designer Miss Sohee – known for her dramatic gowns, one of her custom designs was recently worn by actor Halle Bailey at The Little Mermaid premiere in London. Holden accessorised the look with on-trend platform heels – D’Accori’s Satin Platform Pumps, retailing at £950 from Harrods. For the most recent live show, Holden chose an experimental white two-piece. The top was a bespoke moulded bustier with a rippling effect by Cameron Hancock, paired with a strappy white column skirt from Monot – a cult brand known for its ultra-sexy cut-out designs. Holden gave the look a Grecian vibe, with chunky gold jewellery and a slicked-back topknot. Read More Charity boss speaks out over ‘traumatic’ encounter with royal aide Ukraine war’s heaviest fight rages in east - follow live Big Issue teams up with fashion designers to launch range of T-shirts How to do gel nails at home like a pro ‘Unsupportive backgrounds’ make LGBT+ youth twice as likely to have suicidal thoughts – report finds